The phrase “Triple Bottom Line” was first coined in 1994 by John Elkington, a renowned authority on corporate responsibility and sustainable development. It refers to a business concept that stresses that firms should not only focus on generating a profit (the standard “bottom line”), but also measure their social and environmental impact. According to the Triple Bottom Line, corporate sustainability should encompass the three P’s: People, Planet, and Profit. Mr. Elkington’s vision was a systems change, challenging companies large and small to rethink the way they do business. Being a good corporate citizen goes beyond profits and providing a tax base to a community. It’s about the people working for the company and those affected by the company’s actions. It’s about making smart choices in energy consumption, recycling practices, and sustainable purchasing. And finally, it’s about profitability, so the company can continue to provide good jobs and pay a fair wage.
We Model Sustainability Everywhere
Envirologic’s vision is to be a sustainability model through our efforts at our headquarters and the work we do on project sites across the country. We view sustainability as common-sense practices that lessen our environmental impact and promote a better quality of life, while supporting business success. Company owners Jeff Hawkins and David Warwick have always regarded the first line of our company’s Vision Statement, “Do Good Work To Do Good,” as our guiding principle. It is possible to do “well” by doing “good” for our clients, our staff, the communities we work in, and the environment.
Our Everyday Sustainability Habits
At our headquarters in Kalamazoo, Michigan, some of our efforts are small, like installing occupancy sensors in all our enclosed office spaces. Other efforts, such as our Energy Star rated roof and sustainable office renovation in 2015, have involved a more substantial investment. We recently upgraded our overhead lighting to LED due to its energy efficiency, cost savings, reduction in landfill waste (including mercury), and reduced carbon footprint. No matter how large or small the efforts may seem, we believe they each make a difference.
Some of our other sustainability initiatives include:
- Energy-efficient appliances
- Reusable dinnerware, silverware, and glassware
- Sponsoring Bike-to-Work events
- Recycling our plastics, glass, paper, etc.
- Organic garden
- Composting food scraps
- Cloth towels instead of paper towels
- Post-consumer content letterhead made in Michigan with hydroelectric power
We also enjoy fresh herbs and vegetables from our staff garden and focus on staff health and wellness throughout the year.